Craft beer continues to be one of the hottest trends of 2016 within the restaurant industry. This has restaurant owners flocking to microbreweries local and global to take advantage of what’s offered. Once thought of as a man’s drink, women have taken a stake in the beer industry ensuring their popularity and preferred beers are made available too.
Millennials are keeping the craft beer industry in the rise, with a strong demand for authenticity, taste and a good story behind the origination of what they’re drinking when dining out. It’s no secret, millennials loyally support businesses that make a difference. Millennials like to feel unique, and drinking locally made, regional craft beer does just that. Once they’ve found their favorite beers, they will return time and time again to drink it. When it’s on your restaurant’s menu, that means they’re ordering your food, because beer drinkers are often hungry too… can you hear the tab adding up yet??
Studies show that craft beer drinkers spend more money than traditional beer drinkers. GuestMetrics shows, the average guest check that includes food and a craft beer drinker’s food and beverage check rings in at $86.00.
With the loyalty and increase in sales craft beer drinkers bring, what can you do to gain the advantages too?
Step up your drink menu! Offer small-batch beers from local brewers within your community and around the world.
Match your beer selection to the season… can we say pumpkin ale?
With your seasonal selection, offer some pairing on the menu matching what drinks best with what fare.
Bottom line: craft beer drinkers spend more money and are often more loyal customers. So, what are you waiting for?
Along with the rising trend of craft beer, PCH is part of the movement offering exciting careers with some of the west coast’s hottest crafts breweries.
Inquire today about our latest opening.
