Is there such a thing as bad pizza? In today’s ever growing “artisan pizza” market, there might one day soon be a thing as bad pizza which everyone wants to avoid. Cheap and basic don’t often cut it anymore. Consumers are looking for artisan crafted and pizzerias to step it up with the product they deliver. The freshness of farm-to-table ingredients creates the perception of a healthier pie, while exotic cheeses and meats convey an aura of sophistication and provide a new experience in flavor profiles.
Along with new flavor experiences everyone is looking for quality – what that standard of quality is may vary from consumer to consumer – whether it be taste, organic ingredients used, size of each pie, etc. consumers are starting to realize the art of pizza making and the quality they are receiving on each slice.
In general, most consumers haven’t let a sluggish economy get in the way of pleasing their palates; if anything, they’re getting pickier about quality. In a 2012 survey by research firm Technomic, 34% of diners said they were willing to pay more for gourmet ingredients, compared to 26% in 2010, while 27% said they’d shell out more for natural or organic ingredients, up from 21% two years earlier. In the same study, 33% said they were “interested in trying pizza with highly innovative toppings,” a big jump from 13% in 2010.
Want proof the consumers growing favoritism for specialty pizzas? The biggest pizza chains in the US today are even making alterations to meet consumers demands for artisan, hand crafted pies. From Domino’s to Papa Murphy’s and many small pizza shops in cites all across the US, all have leapt into this new market concept, artisan pizzas.
With the economy of pizza ever growing and changing, the rise of careers available comes along too. With consumers begging for new, bold and specialty flavors, now is the time to start your artisan career in the pizza industry. More than just a hospitality position, PCH is looking to place artisans with a passion and desire to create and combine unique taste pizza consumers will rave about.
Want more information on positions we’ve got available in the pizza industry? Visit our website.
