The rise of local establishments giving guests a farm to fork experience has been increasing in the last few years all throughout the restaurant scene. So much so, that we consistently make it a priority to work with some of the best and most unique local and independent restaurants.
What’s the hype about independent restaurants and where is it coming from?
Millennials love local flavor
The more organic, fresh and just picked from out back the menu can get, the more young people are going to like it. As a rising trend in the restaurant industry, the local sourcing and flavors is something chain restaurants just can’t offer.
Television Shows Featuring Hidden Gems
Some of the hottest television shows today are centered around trial and error at a variety of local restaurants. Take “Diners, Drive-ins and Dives” on the Food Network for example, it’s become a badge of honor to be featured as the latest funky, fresh and local restaurant for all to try. There are countless other shows on the Food Network, Cooking Channel and other channels highlighting interesting local restaurants. Much like how HGTV has impacted the way we all shop and buy houses, the Food Network has impacted the way diners pick restaurants.
Do you deliver?
Consumers clearly want food to be delivered directly to them and the trend is being aided by apps which offer anything at any time to anywhere. It’s the biggest single trend in the industry, and many in the business are studying the rising trend. But when it comes to local establishments, diners have demonstrated a willingness to pay higher prices for local cuisine and fork over an extra buck or two for delivery.
Social Media
Have you left a review? Local establishments spread like wildfire by the reviews diners are leaving. Reviews on Google and Yelp remove the risk factor associated with picking an unknown local restaurant. Social media spreads the word about these restaurants more efficiently.
None of this is to say that chains can’t gain a rise in popularity. They can, but general trends show that independent establishments are the newest hotspots.
Pacific Coast Hospitality has partnered with great locally owned and operated independent restaurants and food outlets and will continue for the long haul. We pride ourselves on seeking leadership that meets the demands of the unique industry and enjoy the creative career opportunities each position offers.
